California breaks tourism record. But has the Golden State fully come back from the pandemic?
According to data released by travel industry nonprofit Visit California, and collected by Dean Runyan Associates, the Golden State’s tourism economy generated $150.4 billion in travel spending for 2023, up from the previous record of $144.9 billion in 2019 — the year before the COVID-19 pandemic led Gov. Gavin Newsom to lock everything down.