Dubai, United Arab Emirates, April 23, 2024 — Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.

Kia has taken the wraps off the Kia Tasman, its much-awaited pickup truck, revealing a striking camouflage design inspired by the rugged environment of Australia. Named after Tasmania, the island off Australia’s southern coast,

Tasman is Kia’s first C-segment pickup truck slated for 2025 launch, with phased rollout across key markets including Korea, Australia, Africa, and the Middle East, the company said.

Kia is gearing up to unveil its first-ever pickup truck, the Hilux rivalling Tasman that will see a global debut in the coming months. Ahead of its full reveal, Kia has teased the Tasman, wrapped in a unique camouflage developed in collaboration with New Zealand-based artist Richard Boyd-Dunlop, inspired by Australia’s diverse landscapes.

A few months ago we shared spy photos of the new Kia Tasman, the brand’s first pickup truck. Designed primarily for Australia, Africa and the Middle East to do battle with trucks like the Ford Ranger and Toyota Hilux,

Aimed at the Ford Ranger and other midsize pickups, the Kia Tasman pickup will make its debut by the end of 2024 with body-on-frame construction.

Kia is making waves with the revealing of the Tasman, its entry into the light commercial vehicle class slated for next year. Collaborating with artist Richard Boyd-Dunlop, Kia infused the Tasman’s exterior with unique graphics inspired by Australia’s diverse world.

The colorful camouflage is distracting, but we can see the mid-size truck's boxy shape, chunky all-terrain tires, and Telluride-esque headlights.

Kia has quickly become one of the most popular car brands in Australia and it’s achieved this sales success without a ute. That’s important because pick-ups make up 18-20 per cent of our monthly vehicle sales in Australia,

Scheduled for a global rollout in 2025, the Kia Tasman represents a shift towards body-on-frame trucks, targeting markets like Australia, South Korea, South Africa, and the Middle East. Positioned as a C-segment lifestyle truck,