Abortion continues to be a key part of Democrats' election playbook in North Carolina, which for 2024 will include what abortion-rights advocates call an unprecedented investment in get-out-the-vote efforts.

The abortion rights group Planned Parenthood announced Thursday that it plans to spend $10 million on North Carolina's election this year — double what the group spent in the 2022 election.

The party is banking on abortion access as an issue to animate the state’s competitive race for governor and, they hope, galvanize voters for President Biden.

“As we head into November, all eyes are on North Carolina because abortion access across the entire region will be determined by the results of this election,” Emily Thompson, the deputy director of Planned Parenthood Votes South Atlantic and the spokesperson for the organisation's super PAC, Planned Parenthood Votes, said in a statement.

A political arm of Planned Parenthood is launching a $10 million voter engagement campaign in North Carolina to elect candidates in favor of abortion rights this year as reproductive rights surge further into the 2024 spotlight.

Planned Parenthood is planning its largest-ever investment into North Carolina in hopes of emphasizing abortion rights in November.