Apple, tablet
Apple is losing market share to Android tablets ahead of new iPads
A new report from the IDC this week details that Apple is actively losing market share to Android tablets. Between Q1 2023 and Q1 2024 the iPad dropped from 35.2% of the market to 32%, a dip of approximately one million shipments when comparing the two quarters.
Samsung's selling fewer tablets in 2024, but Apple's iPad sales are down even more
Apple tablet sales figures are also tanking. According to the IDC report, Apple shipped 9.9 million tablets to the market in Q1 2024, which is 8.1 percent down from the 10.8 million units shipped in the first quarter of 2023. Apple’s market share also sits at 32 percent, over a three percent decline from 35.2 percent in Q1 2023.
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New technologies and upgraded iPad models could see the tablet market grow even further after a period of decline.
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