Walmart’s new initiative to sell “real world” goods in the immersive Roblox gaming environment is reigniting metaverse commerce. The metaverse first came to public attention in 2021, with many ...

Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.

Video advertisements will now be displayed on the virtual billboards within the Roblox metaverse, as the company embarks on yet… Continue reading Roblox players will now get virtual ad billboards for ...

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with ...

Walmart's electronic trading experience, currently embedded on the popular gaming platform Roblox, offers users a unique shopping experience that blends gaming with real life but rekindles ...

Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception ...

You know this concept better as the metaverse. And lots of companies are already paying Roblox to provide such a branding and ...

Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered. Currently, the hub sells ...

This game is getting more and more interesting. The coolest thing has recently been put onto Roblox and it is something that every player who enjoys the game will want to get their hands on.

Anyway, it’s 2024, and Walmart isn’t giving up on Roblox. And this time, the large retailer wants your real money. (And remembered to mention this is all an ad in the description this time.) ...

Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting anyone over the age of 13 browse and buy goods from Walmart via Roblox, which amounts to an Inception-style ...