Video advertisements will now be displayed on the virtual billboards within the Roblox metaverse, as the company embarks on yet… Continue reading Roblox players will now get virtual ad billboards for ...

Roblox is rethinking how it sees itself. It used to be a service provider. Now it's a web platform, or destination.

Walmart’s new initiative to sell “real world” goods in the immersive Roblox gaming environment is reigniting metaverse commerce. The metaverse first came to public attention in 2021, with many ...

Consumer confidence, a lack of AI use cases, returns and Happy Returns, kids shopping online, Walmart and Roblox, and ...

Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.

The market loves Alphabet's dividend and Tesla's mass market ambitions, but is less sold on Meta commingling AI and the metaverse.

With Co-op Live's planned grand opening becoming something of a PR disaster, George MacDonald wonders if things can be turned ...

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Initially introduced on Roblox in November 2023, video ads have been tested over the past six months with top brands such as ...

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.