Google filed a motion to dismiss the DOJ’s antitrust case over Google’s dominance over the online advertising market.

The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad tech as just another brodeo ...

Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation.

While US gamers are more open to in-game ads than many believe, activations must bear the hallmarks of creative and technical ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and ...

The US has already banned TikTok from government devices, and 10 other governments have done the same: Canada, Denmark, ...

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms.

Surveillance can be a two-way street. Regulators are making it their business to poke around the inner workings of online ...

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants ...

US media advertising spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

Bob Evans Farms has been working X_Stereotype to help evaluate ad creative and campaign concepts through the lens of diversity and inclusion.