The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs ...

The streaming services that will survive are those that can turn a into a performance marketing channel that looks and feels ...

There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media ...

Fin tech and credit companies are entering ad data sales. The latest is Revolut, a fin tech business catering to travelers ...

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.

To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...

Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

Google's Demand Gen tool has limitations; Grindr faces a class-action claim over its data-sharing practices; Snap snaps up ...

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US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...

Despite forceful calls for a shakeup of the digital ad business at Possible 2024, the online ad industry remains locked in a ...