After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.

Pernod Ricard’s Absolut Vodka has teamed with full-service studio Copy Lab for an initiative that seeks to combat the lack of diverse representation within fashion content generated by artificial ...

Omnicom is making big changes at Sparks & Honey as the race for agencies to stand up sophisticated, streamlined data operations heats up. While the consultancy has previously collaborated with OMG on ...

Ironmark is committed to helping our customers grow their businesses by incorporating best-in-class innovations and expertise ...

UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

Global independent science and technology b2b communications agency, The Scott Partnership, today announces it has been honoured with The King’s Award for Enterprise in International Trade 2024. The ...

Through the acquisition, BarkleyOKRP will employ more than 800 people and have offices in Kansas City, Chicago, Denver, New York City, Pittsburgh and Austin. Adlucent CEO Ashwani Dhar will become ...

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.