Founded as a waste management campaign rather than a product, the reusables brand created a ‘tangible souvenir’ of its ...

In a special miniseries, we’ve tasked ad execs to really pay attention to the ads they see in just one day. Today, Subin Kim ...

Marketers have begun to prioritize AI credentials in reviews. But most agencies are playing with the same tools. How can they ...

Alma DDB took the Grand Prix for its work with Change the Ref, while We Believers received the Chair Award for its work with ...

Vodka brand Absolut set out to position itself at the forefront of progressive culture and in partnership with M&C Saatchi ...

As the Official Beer Sponsor of the NFL, Bud Light debuted the TV commercial dubbed ‘Easy Rounds’ in the season’s 13th week ...

Marketing decision makers say they will be investing more in creator marketing and connected TV in 2024, according to LTK’s ...

Action for Children was aiming to raise £1 million during its Christmas 2022 fundraising campaign, so turned to The Kite ...

To raise money to fight homelessness Nedd Brockman partnered up with charity Mobilise and opted to run across Australia in ...

National Geographic and De Beers have been highlighting the importance of the waters that feed into the Okavango Delta and ...

VMLY&R created Tea Cycle an initiative in partnership with Unipads and Tea Promoters India aimed at shattering taboos around ...

The initiative picked up the Community Engagement Awards at The Drum Awards for Social Purpose Awards. Here is the ...