With more brands looking to incorporate influencers throughout their marketing, influencer agencies are pivoting to add new ...

In early 2023, as ChatGPT was becoming all the rage, WPP set out to identify use cases for AI that would help its clients ...

Walmart shares an early Mother’s Day gift, Choice Hotels taps an influencer to give away free vacations, and more ...

Nostalgia, AI, flexing—advertisers spanned the gamut this week with campaigns that took a blast to the past and looked toward ...

Elon Musk’s social platform X is launching a TV app, pushing deeper into video and entertainment content as it takes on the ...

Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be honored in May.

Are you a print subscriber? Activate your account. 16 sec ago 19 min 24 sec ago 49 min 2 sec ago By Ewan Larkin - 1 hour 11 ...

Firehouse Subs has opted for a multi-agency approach after parting ways with TRG in March. Subscribe and get unlimited access ...

Futura Collective unites former Grey executives with Badger people to bring big agency perspective to independent.

Leo Burnett Chicago is appointing a new CEO. Kate Jeffers, president and partner at Venables Bell + Partners, is taking on ...

Advertisers may have noticed tight policies within Google’s latest generative AI ad product, announced last week, which has ...

After years of working to assure the US government that its popular social media app isn’t a threat to national security, ...