Edelman has promoted Marie Claire Maalouf as EMEA Chief Creative Officer and she will retain her current position as Chief ...

VML, Amazon Ads ME and L’Oréal Paris has unveiled the region’s first live shopping event.  The combination of VML’s digital ...

TikTok is to launch its first-ever ad awards for the region, designed to celebrate the brands and agencies leading the way on ...

In today’s fast-changing world, people are talking more about changing behaviour. From what we do every day to how society ...

Dentsu MENA announced the inauguration of its regional headquarters in Riyadh today. The company shared that it received its ...

We hope you’re as excited as we are about the Marketing Strategies event on Gaming, Content and Brand Loyalty! Discover the ...

Cannes Lions has revealed the line-up of global experts selected to award top worldwide creative and effective work and ...

Pepsi recently underwent a global rebrand. To celebrate the roll-out of the new branding, the brand created a video and ...

The ad tech landscape is transitioning towards more inclusive and privacy-centric advertising that aligns with data privacy ...

Memac Ogilvy has been selected by Majid Al Futtaim shopping malls, as its new strategic and creative agency of record in the region. The agency will ideate and develop creative campaigns and content ...

Carrefour, the leading retail chain, aimed to boost brand awareness and drive traffic to their stores through an influencer ...

Yards Communications has been selected as the integrated marcoms agency of choice for Shekh Shakhbout Medical City (SSMC). ...