The online fashion retailer worked with Bring Digital to prioritise high-margin, own-brand products while optimising its ...
Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a ...
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the ...
Chapter 3 of Digital Shift Q2 2024 looks at launch of Apple’s Vision Pro and the latest brand experiments with VR.
Advanced skill-building for key team members and basic org-wide understanding of AI remain 2024 genAI priorities.
The brokerage firm partnered with ICS-digital to build brand awareness in the UK, Italy, Spain and Latin America, ...
The UK government-backed Generation Logistics commissioned Ilk Agency to deliver the educational initiative, which ...
Chapter 4. The traditional search engine is undergoing a transformation, as conversational interfaces and visual search become more commonplace. This chapter looks at the evolving nature of organic ...
Chapter 1. Generative AI is transforming the creative process, from the drawing board through to client briefs and on to production. This chapter looks at the latest examples of GenAI in action and ...
Chapter 2. As generative AI tools become increasingly sophisticated, so too does the degree of specialism among them. This chapter explores the ways in which AI is helping professionals from a broad ...
This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ...
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