The online fashion retailer worked with Bring Digital to prioritise high-margin, own-brand products while optimising its ...

Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a ...

This article is adapted from a section of Econsultancy’s Innovation Best Practice Guide, written by Steffan Aquarone. The guide presents a set of simple, practical ideas, and Aquarone takes the word ...

Chapter 3 of Digital Shift Q2 2024 looks at launch of Apple’s Vision Pro and the latest brand experiments with VR.

Chapter 4. The traditional search engine is undergoing a transformation, as conversational interfaces and visual search become more commonplace. This chapter looks at the evolving nature of organic ...

Chapter 1. Generative AI is transforming the creative process, from the drawing board through to client briefs and on to production. This chapter looks at the latest examples of GenAI in action and ...

Chapter 2. As generative AI tools become increasingly sophisticated, so too does the degree of specialism among them. This chapter explores the ways in which AI is helping professionals from a broad ...

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...

The latest Advertising Association/Warc Expenditure Report shows that spending on online ad formats in the UK grew by 11% to reach a total of £28.7bn in 2023, equivalent to 78.4% of all UK ad spend ...