Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360) ...

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to ...

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again ...

Search Engine Land » PPC » Google restricts promotion of deep fake sexual content Chat with SearchBot Please note that your ...

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the ...

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

Search Engine Land » PPC » Google, DOJ make closing arguments in antitrust trial Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...