New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. SEO SEO PPC Analytics & conversion Get the daily newsletter search ...

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.

Satisfaction with the AI overviews is also increasing and Google will continue to evolve those results this year, according to Sundar Pichai.

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues ...

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in ...