Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...

The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...

AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards!

The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...

Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to ...

The European Data Protection Board outlaws Meta's "Pay or OK" model; Walmart sharpens its conquesting tools; Roku seeks more ...

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content ...

Sweetgreen is just one of many brands pushing Google for more transparent reporting within PMax. Plus: The MRC's role in the ...

US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...

Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; Sherwood Media has a ...

Yahoo is expanding its identity solutions to CTV to make it easier for digital marketers to incorporate CTV within their ...

A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a ...