Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

If you're looking for a think piece about what Google’s most recent cookie deprecation delay means for the online ad industry ...

If anyone asks what the main theme of Roku’s first quarter earnings call was on Thursday, say: “programmatic.” ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

GSTV is trying to win a larger share of ad spend earmarked for TV by reaching a broad and captive audience – while they’re at ...

The delay is an acknowledgment by Google its cookie alternative will take longer to prepare, which shouldn’t be a surprise to ...

Google's cookie deprecation delay hurts Privacy Sandbox supporters; mall chains go for broke with DTC; WBD debuts a ...

The delay is an acknowledgment by Google that efforts to prepare its cookie alternative will take longer than its proposed ...

TikTok faces a possible ban in the US. This week, President Joe Biden signed a bill into law that will ban TikTok from US app ...

We laughed. We scoffed. But now it’s real: TikTok faces a possible ban in the US. This week, President Joe Biden signed a ...

We laughed. We scoffed. But now it’s real: TikTok faces a possible ban in the US. This week, President Joe Biden signed a ...