The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Chinese consumer electronics brand, Realme, has called a creative pitch for its soon-to-be-launched smartphone in India. Sources close to the development have shared with Campaign India that an ...

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

Bumble, a dating app that distinguishes itself by requiring women to initiate conversations with male matches, has unveiled a vibrant new identity with a bold global campaign, marking the first ...

Indian firms showcased their creative prowess at the 35th Golden Award of Montreux Festival in Switzerland held in April 2024, by securing a significant number of awards including four Golds and nine ...

The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name ...

Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.

Bisleri International (the packaged drinking water) is on the hunt for a new creative partner. Keeping in line with its focus on GenZ and sustainability, the homegrown brand is now in the process of ...

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The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the future, and what keeps them up at night. Here we chat up with the who’s who of ...