Think luxury and your mind goes to superior quality in items such as wines, handcrafted products, and designer goods, symbolising exclusivity, sophistication, and association with the affluent.

IPL is not just the biggest sporting event but the most critical window in the marketing calendar for the year. Marketers either buy into the IPL or wonder how to compete for attention while staying ...

In anticipation of the upcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising ...

Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into ...

Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment ...

Together, Khedkar and Aggarwal will lead the business side of Leo Burnett Mumbai, while Dahiya will spearhead the strategic ...

The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022. Contact Customer Support at ...

The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older ...

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham and more, in this week's brand ambassador round-up.

Just like its brand ambassador Shah Rukh Khan, who besides his superstardom is increasingly being seen as a humble and an ...