Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. First launched nearly 40 years ago to boost sales, Sheetz's ...

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.

April 22, 2024 – Planoly, the leading social media management platform for creators and small businesses, today announced the ...

Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn "Jazzy" Guerra.

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising ...

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of the discussion centered on future-facing bets that will take time to realize.

Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

Welocalize, a leader in innovative translation and global content solutions, announces the launch of OPAL Marketing, an AI-enabled service delivery platform that transforms the way marketing ...

TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.