LaundroMatch” targets UEFA Champions League fans in Asia who watch live matches in the early morning hours despite sports bars being closed.

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021. “We’re executing with tremendous clarity and focus, ...

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle.

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...

The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.