CMOs should work closely with agencies, and not discard them straight away, to get the best work suggests Matalan marketing ...
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your ...
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and ...
The Competition and Markets Authority says the changes the retailers have committed to will “set a benchmark for how fashion ...
Just Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration ...
Just 4% of marketers think they should be working from an office five days per week, according to a poll carried out by ...
Marketers look set to benefit from delegating certain aspects of decision making to AI, that is if they can negotiate the ...
Indeed, Ocado’s own first quarter results, also published today, show the retailer boosted active customer numbers by 6.4% to ...
Consumer lifestyles and behaviours are changing, says Carlsberg Marston’s director of marketing Dharmesh Rana, something that ...
Companies only truly value creativity when it’s their product, but most would benefit from a chief creative officer’s honesty ...
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix ...
When group marketing director Lucas Bergmans was made redundant by struggling online used car trader Cazoo in late 2022, his ...