Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of ...

By maximizing the medium’s persuasiveness with influencers, enhancing live shopping experiences with personalized product ...

Grocers must find a way to encourage brand loyalty among their customers. But how can they do so without breaking the bank?

For retailers, MACH is a way of building a flexible, future-prepared digital ecosystem that creates the best customer experience possible. Using MACH as the backbone of platforms can help retailers ...

By being part of all these channels — on the retailer site, in the physical store, and across relevant content sites — retail media can link the brand’s paid marketing to every sale that happens in ...

Nordstrom announced earlier this week that it will roll out a new digital marketplace on its website along with an enhanced ...

Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve ...

As brands seek to lower their customer acquisition costs and improve competitive differentiation, they must get in the habit ...

Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, ...

Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative ...