The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to ...

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...

“With the availability of Claude 3 Opus on Amazon Bedrock, enterprises can build generative AI applications to automate tasks ...

Withers & Rogers LLP’s Laurie Bray shares her view on the trademark clash between Dr Martens and Temu. Who will win, the boot ...

From ‘near me‘ to ‘for me,‘ AI is fundamentally changing search. Jason Hartley of PMG says marketers need new tactics to take ...

In ‘Oh-Lay’s,’ a new commercial and ad campaign for Lay’s potato chips, soccer star Lionel Messi swaps out the traditional ...

Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.

The division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands.

The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push ...

Event marketing is the standout category in the IPA’s new Bellwether report after showing nine consecutive quarters of ...

More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising ...

There’s no escaping from the ‘tries the product, dances with joy’ advertising trope. VCCP’s Max Keane theorizes that ...