Loyalty programs stand as indispensable tools in the realm of modern Advertising, serving as potent means to both attract and maintain a loyal customer base. But what precisely constitutes a loyalty ...

In the vibrant tapestry of Indian culture, cinema holds a special place. As a nation deeply enamored with the magic of the silver screen, India boasts an impressive array of cinema halls that ...

I would never understand Indian brands and their obsession with including sex appeal in any product with men as their target audience, be it a perfume ad or this classic example of an underwear ad by ...

Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema’s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the importance of inclusive ...

Visual advertising is the most powerful form of advertising. This brings a lot of relativity to the consumers who consume these ads. It has been seen earlier also that visual forms are the best ...

Digital platforms have revolutionized the way we experience the IPL. It’s no longer just about watching the game, it’s about immersing yourself in the electrifying atmosphere of the tournament. The ...

GS Caltex India is a leading provider of premium lubricants targeting retail and industrial distributors across India. Audience Targeting: Implemented A/B testing to identify the most effective ...

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the ...

Cinema Advertising is one of the most interesting new age advertising options. Cinema advertising rates are one of the lowest among non mass media. The cinema advertisement is a popular and effective ...

The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.

The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the ...