After upping the price and slapping adverts on Prime Video, Amazon is now mulling a $5 or $10 subscription for its Alexa service. The additional fee is a bid to turn a profit on the loss-making ...

The White House calls the decision ‘hostile’ as the e-commerce giant denies any proposal is under consideration.

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls ...