What are brands doing with Major League Soccer to reach fans IRL (in real life)? Sports sponsorships went all-in on digital and social content to reach people stuck at home during the pandemic.
The New Yorker, who has been MLS commissioner since 1999 and is also the chief executive of its wholly-owned for-profit ...
Apple reportedly paid $2.5 billion for a 10-year deal with Major League Soccer. This gives Apple global media rights and makes Apple TV+ the home of MLS starting in 2023. So today, we’re going ...
The sports streaming space continues to heat up.
New information hints that Apple may be on the verge of a huge deal that would see the company become the global streaming ...
MLS Season Pass, a new streaming app from Apple TV, is by far the best way to watch MLS games in 2024. The app will be ...
The window of opportunity to increase Apple's MLS Season Pass signups with Lionel Messi is rapidly closing. Shortly before ...
This Valley retailer, which already has brand exposure in deals with the WNBA and Major League Baseball teams, is widening ...
The tech dream team of Apple Inc. and Alphabet Inc.'s Google has already provoked the ire of federal regulators in the past, via a multibillion-dollar search deal that led to a Justice Department ...
Lionel Messi will be out of contract with Inter Miami at the end of the 2025 MLS campaign. Despite that being almost two full ...