American shoppers turned to artificial intelligence (AI) in unprecedented numbers this Black Friday, helping push online spending to a record $11.8 billion as many consumers chose to avoid crowded ...

Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday — spending billions of dollars both in stores and online. Adobe ...

U.S. consumers spent a record $11.8 billion online on Black Friday 2025 — a 9.1 % increase from the previous year. On Thanksgiving Day alone, online spending hit $6.4 billion, reflecting robust ...

US shoppers pushed Black Friday e-commerce to a new high, with Adobe estimating that online spending reached about $11.8 billion as discounts and flexible payment options drew consumers to digital ...

Retailers enjoyed an unprecedented Black Friday as online shoppers spent a record $11.8 billion, surpassing 2024’s $10.8 billion online spend, according to data from Adobe for Business. The data also ...

Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday—spending billions of dollars both in stores and online. Adobe ...

AI-driven shopping traffic is expected to surge 600% as more buyers use AI tools online. Mobile shopping and Buy Now, Pay Later services fueled strong growth. American shoppers are delivering a record ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Consumers spent record amounts online on Black Friday, but ...