In January 2024, Google began rolling out a new feature called Tracking Protection, which restricts third-party cookies by default for 1% of Chrome users globally. This move was perceived as the ...

Google has announced it will join Safari and Firefox in blocking third party cookies in its Chrome web browser. However, unlike those browsers (which have already started blocking them by default ...

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today.

By the end of this year, the Google Chrome team will begin trials that allow for click-based conversion measurement without third-party cookies. Conversions will be tracked within the browser, not a ...

The latest move follows years of vacillation by Google on how to deal with third-party cookies. The company initially aimed to start blocking such cookies in 2022 .

Deprecating third-party cookies for 1% of Chrome users doesn’t sound like it would have a major impact, but as Google’s Victor Wong, who leads product for Private Advertising Technology within ...

Google is announcing today that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year or so later than originally planned. Other browsers like Safari ...

Chrome will be phasing out support for all third-party cookies over the course of a three-month period. This stage will finish by late 2023. Related Article: Windows 11 Compatibility | Supported ...

Last year, Google ultimately decided that it wasn't going to kill third-party cookies and will instead introduce "a new experience in Chrome that lets people make an informed choice that applies ...

Notably, Firefox and Safari have already stopped default access to third-party cookies. Google plans to implement a more secure approach and anticipates other browsers will adopt similar strategies.

Director of Chrome engineering Justin Schuh noted in a blog post that Google can't bring an end to third-party cookies without some help. "We need the ecosystem to engage on these proposals," he ...

Google plans to restrict the use of third-party cookies in its Chrome internet browser, a move it says is aimed at tightening users’ privacy when they visit websites.