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Hovis is in talks of a merger with Kingsmill. (Image: Wikimedia Commons) Kingsmill-owner ABF has confirmed it is in talks to merge with Hovis in what would become Britain’s biggest bread maker.

The merger talks come as bakers like Kingsmill battle to stave off a big decline in demand for sliced bread amid changing dietary trends and a backlash against so-called ultra-processed foods (UPFs).

Kingsmill owner Associated British Foods yesterday confirmed it was in talks with the owner of Hovis. Hovis, which is still known for its classic boy on a bike advert, traces its roots to 1886.

Hovis and Kingsmill are exploring a merger as Britain’s appetite for sliced bread wanes. Associated British Foods (ABF), the owner of Kingsmill, confirmed on Tuesday that it was in talks with ...

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Associated British Foods is in talks over a deal to combine its bread ... certainty” a transaction would be concluded. A potential merger between the maker of Kingsmill and Hovis was first ...

The owner of Hovis, which has a bakery in Avonmouth, is in talks with Allied Bakeries owner Associated British Foods (ABF) over a possible historic merger of the two iconic bread brands.