Alphabet's Google faces trial in a second antitrust case next week where the U.S. Department of Justice will challenge how the search giant monetizes advertising through a system that prosecutors say harms news publishers.

Google was criticized Friday by U.K. regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the technology giant is facing on both sides of the Atlantic over its “ad tech” business practices.

Google was slammed Friday by U.K. regulators who say it's taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices.

The regulator's accusations include charges that Google manipulates advertiser bids so they have higher value when they go into AdX auctions then rival exchanges. AdX also gets to

U.K. antitrust officials said Alphabet’s Google might be stifling competition by favoring its own ad tech services that publishers and advertisers use to bid for and sell advertising space.

London: Google was slammed on Friday by UK regulators who say it's taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that the tech giant is facing on both sides of the Atlantic over its “ad tech” business practices.