YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

The company has now started testing a new feature that lets YouTube Premium subscribers share ad-free videos with their friends, family members, or any other acquaintances. It’s not a free ...

You get through that part and then are suddenly assaulted by an ad that completely ... what you need to know about YouTube's AI summaries This isn’t the only new ad format being added, although ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full ...

The fundamental promise of YouTube Premium is still watching videos ad-free, whether it's entertaining, educational, or work-related content. To win over even more users, YouTube brought a new ...

YouTube has announced a new artificial intelligence ... The company has long experimented with ad formats to maximise their impact. From pre-roll ads to unskippable segments and even a recent ...

In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as new ways in which advertisers ...

This test follows YouTube’s standard approach to new features. The company regularly tests ideas with small groups before deciding whether to roll them out more widely. YouTube explains ...