So, what is that thing? The design is the selling point of Bridgestone's new mindset golf balls, but the science behind it is a concept called "quiet eye." The term was coined by Joan Vickers ...

But golf ball companies, such as Bridgestone, Titleist ... Then the focus shifts to the inner yellow circle that prompts the golfer to visualize the shot path. And in the final step, the inside ...

Following years of development between Day, Goldsmith and Bridgestone — where he’s ... We wanted to create this golf ball, so it doesn’t matter where you are — starting golf or you ...

Visual aids on golf balls are nothing new. Lines, hexagons, shapes and more have all been included on golf balls in one form or another. The Bridgestone Mindset takes ... and identifying your target.

TaylorMade’s “Season Opener” golf balls feature the same 5-layer Tour-ball performance you depend on, but also a fun and unique all-over peach print to help you dial in your alignment.

Choosing the right golf ball is equally as crucial as having the perfect driver. The benefit of being an average golfer lies in the continual learning experience and the pleasure it offers.

The 36-year-old has played with a yellow golf ball on the PGA Tour for nearly a year, and it matches up perfectly with his ...

Jack Milko Jack Milko has been playing golf since he was five years old. He has yet to record a hole-in-one, but he did secure an M.A. in Sports Journalism from St. Bonaventure University.

Higher handicappers often hit a shot or two off the cart path or a tree, and they make poor contact with the ball at times. Surlyn-covered golf balls hold up better in these situations.