The German football association's decision to choose Nike over Adidas from 2027 caused a stir across the country. But what does the deal say about the sports brand market? In the aftermath of the ...
The German Football Association (DFB) will enter a kit partnership with Nike Inc from 2027 until 2034. Nike will supply kit for all of Germany’s national teams and will support German football in its ...
Nike has come under pressure to scrap a flag design on its recently-released England soccer kit, including from UK opposition leader Keir Starmer. The new jersey features a small cross of St ...
Germany’s national football association has said it’s ending more than seven decades of cooperation with Adidas for a new contract with US sportswear giant Nike starting in 2027. https://p.dw ...
Sign up for Bloomberg’s Business of Sports newsletter, delivering the context you need on the collision of power, money and sports. Nike Inc. is replacing Adidas AG ...
The Football Association and Nike are under increasing pressure to recall England’s controversial new shirt ahead of its debut against Brazil. Gareth Southgate’s side will take to the Wembley ...
Nike and the Football Association have no plans to recall England’s controversial new kit – with sources claiming that the altered St George’s flag is a nod to the 1966 World Cup winners.
Nike are at the heart of a ‘patriotism’ row in Germany, as well as in England. The controversy comes after The German Football Association (DFB) announced that they will cut their decades-long ...
A marriage that comes to an end. The German national football team leaves Adidas after 70 years of collaboration and signs a deal with Nike. A radical change for Germany, abandoning the well-known ...