UMG's new licensing deal with TikTok "substantially" improves the value from the relationship, according to UMG executives.

Universal Music Group and TikTok said on Thursday they had reached a new licensing agreement that will restore the label's songs and artists to the social media platform as well as give musicians more protections from artificial intelligence.

Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approxima