Walmart announced the launch of bettergoods its own private food brand with several category pillars. Here's what to know.

Distributors must skillfully confront the hurdles presented by the surge of Walmart's private labels and the pervasive impact of specialty brands on consumer preferences.

Walmart is rolling out a new store label designed to appeal to younger customers who are not brand loyal and want gourmet foods that are more affordably priced.The company said on Tuesday that it's rolling out 300 new products,

BENTONVILLE, Ark. — Walmart Inc. introduced a new private label offering with the launch of bettergoods. As part of Walmart's mission to make quality, great tasting food accessible for customers, bettergoods offers an elevated experience that delivers quality, unique, chef-inspired food at an incredible value, according to the big box retailer.

Walmart launches Bettergoods line of foods, taking advantage of tide of private brand success amid inflation, an expert said.

In a bold move to redefine its market dominance and cater to modern consumer needs, Walmart has unveiled its newest venture, Bettergoods, marking a significant shift in the retail landscape. This launch is a direct challenge to competitors like Costco and Trader Joe’s,

Meet Bettergoods, Walmart’s new brand that provide high quality lifestyle products and food at an affordable price point.