Many adults heard the phrase “Robux” for the first time last holiday season when the virtual currency of gaming platform ...

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with ...

Roblox is rethinking how it sees itself. It used to be a service provider. Now it's a web platform, or destination.

Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.

Consumer confidence, a lack of AI use cases, returns and Happy Returns, kids shopping online, Walmart and Roblox, and ...

Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

Video advertisements will now be displayed on the virtual billboards within the Roblox metaverse, as the company embarks on yet… Continue reading Roblox players will now get virtual ad billboards for ...

The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

Walmart’s new initiative to sell “real world” goods in the immersive Roblox gaming environment is reigniting metaverse commerce. The metaverse first came to public attention in 2021, with many ...