Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the audience for the women's final game surpassed the men's final for the first ...

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14 ...

For the first time, the NCAA women's basketball championship outdrew the men. UConn's 75-60 victory over Purdue in Monday night's men's final on TBS and TNT averaged 14.82 million, according to ...

The NCAA women's basketball tournament reaches its penultimate round on Friday as the Final Four gets underway at Rocket Mortgage Field House. The first game of the night featured No. 1-seeded and ...

Fifty years ago, pioneering women and men fought for Title IX’s passage. They knew their efforts would pay off by giving girls and women like us opportunities our mothers and grandmothers didn ...

Plans to reintroduce a women's tournament at The Queen's Club rest on convincing the ATP Tour the grass courts will remain in good enough condition for the men's event the following week.

A rematch of last season’s championship game, it was the most-watched game in women’s basketball history. If we look back through that history, the popularity of women’s basketball is ...

UTICA — The U.S. women's hockey team will defend its gold medal after extending a much longer streak Saturday with a 5-0 semifinal win over Finland at the Adirondack Bank Center. "I think ...

What’s so striking here – amazing, really – is how silent most feminists have been about transgender competition in women’s sports. Although a few have spoken out, nearly all have remained ...

Zoe Aldcroft will captain England in their Women's Six Nations game against Scotland on Saturday, with regular skipper Marlie Packer named on the bench. The 27-year-old, who won her 50th cap in ...

Last month, WPP’s GroupM, the largest media ad buying company, announced its commitment to women’s sports. GroupM has recommended to their clients that they double their ad commitment to women ...

The Final Four games drew 11.45 million and 14.18 million viewers. Sunday’s women’s championship game between South Carolina and Iowa brought in 18.87 million viewers on ABC and ESPN ...