Samba, Gazelle shoes help drive Adidas sales while North America lags
Sales growth in Europe and China helped drive Adidas' strong first-quarter results, while North America was a weak spot as retailers remain overstocked, the German sportswear brand said on Tuesday. Adidas has been on a turnaround journey since a damaging breakup with rapper Ye ended its highly profitable Yeezy shoe line and it reported a loss for 2023,