TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands
TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S.
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NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...
US ad employment jumped by 2,500 jobs in April
Ad jobs reached an all-time high in April, but caution signs are flashing. Ad agency staffing is unsettled, U.S. employment growth softened and the jobless rate ticked up.
Watch the newest commercials from Netflix, Mill, Spectrum and more
Netflix hypes “Unfrosted,” a new original movie (about the creation of Pop-Tarts) directed by (and starring) Jerry Seinfeld.
AI and brand management—how technology can keep creative output true to a brand’s identity
In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...
DTC marketing news and trends—tracking the industry ups and downs
Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...
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Marketing winners and losers of the week
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago ...
Clio Awards—Marcel’s women’s soccer campaign takes top honors as McCann and Mattel also win big
Publicis Conseil, Rethink, Ogilvy and Michelob Ultra also picked up major awards at Wednesday’s ceremony ...
Sports advertising predictions—top trends to watch in the TV upfronts
As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance ...
Airbnb is now offering stays at the X-Men mansion, Ferrari Museum and other iconic venues
Airbnb is introducing a new category called “Icons” that offer stays at special venues such as a recreation of the house from ...
Claire’s for adults—how ear-piercing retailer Studs is attracting older Gen Zers and millennials
Behind the marketing approach of Studs, which is replicating the Claire’s experience for people ages 18 to 35.
Inside Edelman’s large language model and how it tracks brand trust
When you think of the companies building large language models (LLMs), your mind probably goes to cutting-edge tech firms—Meta, Google, OpenAI and so forth. But Edelman, the PR consultancy, has ...