Paramount Pictures’ collaboration with Eye Studio explores film promotions as a new market for digital production houses to capitalize on their CGI skills. To market the soon-to-release film, Eye ...

Deliveroo has taken a step back in time for a fun stunt, using an abra to make a one-off delivery at the historic Dubai Creek. In celebration of the unusual delivery, Deliveroo revealed some of the ...

Bentley Emirates, part of the Al Habtoor Motors Prestige Division, has picked up a handful of awards at the Bentley Regional Dealer Conference for the Middle East, India and Africa 2023. Bentley ...

Tiffany & Co. has collaborated with Pharrell Williams to unveil the Tiffany Titan collection. Leveraging social media platforms, Tiffany & Co. will position a multi-faceted approach to attract the ...

The Ajman Department of Tourism Development (ADTD) has signed a Memorandum of Understanding (MoU) with United Spirit Nordic (USN) to improve press & PR performance between the UAE and the Nordic ...

Volkswagen has launched a global brand platform dubbed “YourWagen”, with a TV spot showing what VWs mean to their real-life owners. Partnering with Adam & Eve/DDB, the main 60-second film opens with ...

Assembly has hired Pele Cortizo-Burgess as its first global chief strategy officer, the media agency shared exclusively with Campaign US. The hire is effective immediately. He will report to ...

Social media is now the leading media channel worldwide, and is forecast to total $247.3bn in 2024, up 14 per cent year-on-year. This is according to WARC Media’s latest Global Advertising Trends ...

At the Saudi Film Festival, taking place for the 10th time this week, Ahmed Al Mulla, Founder of the Saudi Cinema Association, reflected on the journey of the Saudi film industry. “Our filmmakers were ...

Spacetoon is a participant in the Saudi Entertainment and Amusement Expo (SEA) taking place this May at the Riyadh Front. Visitors can anticipate tailored entertainment services for families within ...

In today’s digital age, the landscape of television viewing has undergone a dramatic transformation, where connected TV (CTV) ...

With media spend on the global influencer market expected to approach $6 billion this year, a new research report has been ...