If you’re looking for inspiration, check out the top 10 most-watched YouTube ads from 2022. From funny commercials to moving ...
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need ...
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and ...
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a ...
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in ...
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive ...
Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save ...
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.