Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three ...

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, ...

Gannett pointed to recent partnerships with non-news publishers as instrumental to its audience and ad revenue growth.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines ...

Online news demonetization continues; Roblox is on a mission to build a $1 billion ad business; TikTok evades the Apple App ...

Roku and The Trade Desk announced an expanded partnership timed to the NewFronts, although specific terms of the deal remain ...

The CMA airs its Privacy Sandbox issues; the FCC fines mobile carriers for selling location data; FT signs a licensing deal ...

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company ...

TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Google announced updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other CTV ...

The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.