Alternative IDs aren't the answer, say European pubs. AMC is the latest broadcaster to license content to make money. Amazon ...

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about applying his CPG knowledge to the ...

Despite reports to the contrary, metaverse marketing is not completely dead, according to brands and tech companies.

Dish is making its linear TV inventory addressable for programmatic buying alongside Sling TV, Dish's streaming service.

Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust and safety and AI ethics teams ...

It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.

Advertisers flock to younger customers with hopes they might become lifelong loyalists. This is especially true for brands ...

Amazon scale doesn’t mean there isn’t a big opportunity for retail media across the open internet, says Criteo CEO Megan ...

Identify technical interdependencies of different product teams or subsidiaries, as well as the stakeholders' conflicting ...

There’s been such a deluge of data privacy-related news over the past few weeks, I hardly know what to focus on in this ...

Russia’s invasion of Ukraine shows how ad tech can be used in psychological warfare. But ad tech is fighting back with ...

Smosh is embracing livestreaming to bring in bigger bucks with appointment viewing through brand sponsorships and ticket ...