AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
The Chrome Privacy Sandbox team is stuck within a Catch-22 proposition. From Google’s perspective, these Sandbox proposals ...
The commerce media market is aboil with competitors right now, from the largest cloud and software companies to newfound ...
The retail media company Moloco has invested in Topsort, another retail media startup. Topsort can lean into Moloco’s ...
BET+ first rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization.
Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two ...
The DOJ published the witness list for its upcoming Google antitrust trial, and it reads like the ad industry’s answer to the ...
CDP BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from ...
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more ...
In advertising, there are many small changes that can be transformative when it comes to improving environmental ...
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a ...