This week, we look at some of the latest noteworthy campaigns in the food and beverage space, including a few celebrity ...
TikTok struck a defiant tone at an intimate advertising gathering on Thursday, telling marketers the app will combat the U.S.
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...
In the evolving brand and marketing landscape, artificial intelligence is not just the hot new fad—it’s a transformative ...
Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago ...
When you think of the companies building large language models (LLMs), your mind probably goes to cutting-edge tech firms—Meta, Google, OpenAI and so forth. But Edelman, the PR consultancy, has ...
Netflix hypes “Unfrosted,” a new original movie (about the creation of Pop-Tarts) directed by (and starring) Jerry Seinfeld.
Ad jobs reached an all-time high in April, but caution signs are flashing. Ad agency staffing is unsettled, U.S. employment growth softened and the jobless rate ticked up.
Are you a print subscriber? Activate your account. 19 min 38 sec ago By Vince Bond Jr. - 27 min 31 sec ago 37 min 14 sec ago 56 min 22 sec ago 2 hours 2 min ago By M.T. Fletcher - 2 days 7 hours ago ...
Publicis Conseil, Rethink, Ogilvy and Michelob Ultra also picked up major awards at Wednesday’s ceremony ...
As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance ...