Helping new hires integrate with their new team members is considered a critical component of onboarding. Conventional steps toward accomplishing that include introducing them to their new coworkers, ...

‘CMOs are under increasing pressure to deliver transformation’– a ubiquitous headline if ever there was one. But no more so than over the last few years with modern marketers being asked to respond to ...

Last year, for the first time, both Ofcom and Nielsen reported a significant decline in broadcast TV viewing across the globe, signalling just how much viewing habits are changing. Now, most consumers ...

This year, World Health Day champions the slogan: “My Health, My Right.” Claire Gillis, CEO VML Health, explains how the ad industry can help inspire better healthcare for everyone, everywhere. April ...

The Wait is Over — Meet the Shortlist! You’ve asked and here it is. Our most awaited list — AWEurope 2024’s Future is Female Awards Shortlist is here! It’s time to meet and celebrate the 25 shortlist ...

Brands today recognise that Gen Alpha, the generation born between 2010 and 2024, is more brand-aware and sophisticated than previous generations. These young consumers want to be treated like adults ...

Creativity is at the core of all highly productive advertising teams. Your creative team is responsible for branding the business, engaging customers, and convincing stakeholders to back your company.

Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills? Fans now get a rare glimpse at what ...

By Anne Elisco-Lemme, executive creative director, Duncan Channon Seven years ago, a friend, an advertising freelance writer, asked to pitch me an idea. She showed up at my home with two beers, her ...

While online shopping continues to exceed pre-pandemic levels, the vast majority of retail sales still occur in-store. As such, enhancing in-store environments remains a priority for the industry, ...

As brands and agencies continue to move forward in their adoption of AI tools in their advertising efforts, the challenge has always been to acknowledge and react to the value and the limitations of ...

Cookie deprecation is delayed… again. This is at least the third time Google has delayed cookie deprecation since it first promised to phase them out in 2020, delaying them in 2021 and then again in ...