Econsultancy2d
‘Change has never been faster’ in automotive: Poppins’ Stuart Hodge
Hodge spoke to Econsultancy about the challenges of working in a sector that “moves faster than an F1 car on race day”.
Econsultancy3d
‘Don’t be vanilla, be vibrant’: Holland & Barrett’s former CRM chief on standout loyalty programmes
Customers receive plenty of boring emails” said Jonathan Haywood. The best loyalty programmes create an “emotional connection ...
Econsultancy3d
Jack Daniel’s gains close to 60,000 new first-party contacts with gamified content experience
The US whiskey brand partnered with Trunk BBI to spotlight its partnership with McLaren, targeting a younger audience with a ...
Econsultancy5d
In The Style’s paid media strategy drives high-margin sales and boosts revenues
The online fashion retailer worked with Bring Digital to prioritise high-margin, own-brand products while optimising its ...
Econsultancy2d
New Zealand Police cut weekend crashes by nearly a third with BPM-based playlists
The Easter weekend can be deadly on New Zealand’s roads. With traditional messaging failing to make a difference, New Zealand ...
Econsultancy4d
Layout Elements for Email Design
Every part of an email can be geared towards encouraging reader conversions, including the layout. This chapter provides a checklist of layout elements and best practices for how to use them ...
Econsultancy4d
Dee Set Group achieves an 82% uplift in organic search traffic to the website of its new AI-driven data insights app
The retail insights group partnered with Smoking Gun to launch a PR content campaign based on data-driven storytelling around the launch of its app for retail, Reapp.