Hodge spoke to Econsultancy about the challenges of working in a sector that “moves faster than an F1 car on race day”.
Customers receive plenty of boring emails” said Jonathan Haywood. The best loyalty programmes create an “emotional connection ...
Chapter 3 of Digital Shift Q2 2024 looks at launch of Apple’s Vision Pro and the latest brand experiments with VR.
Dr. Nick Beighton – an ecommerce veteran who previously headed up ASOS – reflected on the luxury brand’s struggles in a ...
Advanced skill-building for key team members and basic org-wide understanding of AI remain 2024 genAI priorities.
Online formats such as search, display (including social media) and BVOD drove ad spend growth in 2023, with out-of-home the ...
The US whiskey brand partnered with Trunk BBI to spotlight its partnership with McLaren, targeting a younger audience with a ...
The online fashion retailer worked with Bring Digital to prioritise high-margin, own-brand products while optimising its ...
Developed by SHOOK, the ‘Heads, Shoulders, Keys and Phones’ campaign helped to reduce the number of incidents involving ...
The brokerage firm partnered with ICS-digital to build brand awareness in the UK, Italy, Spain and Latin America, ...
Chapter 2. As generative AI tools become increasingly sophisticated, so does the degree of specialism among them. This chapter explores the ways in which AI is helping professionals from a broad range ...
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