The sponsorship will support the development of initiatives aimed at increasing the sport's popularity in the country.

The Alliance for Audited Media (AAM) is launching an automated digital assurance program to streamline the reporting and ...

Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime.* ...

Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into ...

These specialty channels join one dedicated to Real Madrid programming in Canada that was announced last week.

This past weekend the WNBA came to Canada and more than a dozen sponsors came with it. The 2024 WNBA Canada Game, presented ...

Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.

LG Ad Solutions has begun to integrate the Unified ID 2.0 solution (UID2), a privacy-safe solution that enables advertisers ...

The Clorox-owned Burt’s Bees brand is celebrating its 40th anniversary with an activation that highlights the company’s ...

The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists ...

The partnership will give advertisers access to LiveRamp's platform for data measurement across all cloud, programmatic and ...

Social networks are the largest advertising investment channel worldwide, according to WARC Media’s latest Global Advertising ...