Accounting rules and regulations exist to ensure that financial statements are useful to their end users in their financial decision-making. For financial statements to be useful, the information ...

Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision.

Market Tracking Statistics are applied in market tracking to measure customer satisfaction, brand loyalty and support, and to assess the relationship of the marketer’s company with its customers ...

Lobbying is a controversial and often misunderstood activity. Protected by the First Amendment and upheld by the U.S. Supreme Court, in its most simple form lobbying is informing government ...

Monetary Impact Problems with retention and morale aren’t just issues that confront your human resources officer. They make a measurable affect on your bottom line. The average price to replace ...

Contract Considerations Consider adding a clause to your contract requiring the contractor to be bonded and insured. Request that he notify you if his insurance or bonding status changes. This ...

Intrusive marketing, as its name suggests, is invasive and turns off consumers. While you might think there’s no such thing as bad publicity, customers can develop an antipathy to a business ...

Stealing from a retail store damages the company's profits in direct and indirect ways. The immediate loss of product for sale hurts the company's ability to offer items to consumers willing to ...

Computer Vandalism Businesses must deal with cyber vandals, as well as vandalism to property. A 2005 National Computer Security Survey of businesses by the Rand Corporation revealed 1.5 million ...

2. Hire a graphic designer to create an attractive, memorable logo for your business, if you don’t already have one. A logo plays a major role in attracting potential clients. 3. Order a ...

Most modern laptops and all-in-one computers now come with integrated webcams built into the display. While these built-in models are more convenient to use, external webcam models do have some ...

Multifaceted marketing strategies allow you to sell your product or service in different ways to maximize your sales. You use different marketing strategies to find which work best and eliminate ...